Web Design & Development VS Search Engine Optimization

When you’re caught up in the day to day running of your business it can be easy to take your online presence for granted. If you’re not an expert in web design or search engine optimisation then the technical issues involved in both might seem overwhelming. That’s why you need to work with experts like wesiteXpress. We know that a focus on web design and search engine optimisation can completely transform your business, driving traffic to your site, and making sure that the site itself works smoothly, is responsive to the full range of devices and accurately captures your brand. We’ll analyse your current provision and work with you to design a programme which meets your needs. The following is a brief overview of what each service involves, and the results you’ll enjoy in the immediate and longer term future.

Web Design & Development

1

A part of strategy

Web Design and Development is a part of your overall SEO strategy. A beautiful SEO friendly website is your 1st step towards having great SEO results.

2

One time

Websites are built/revamped once in a while with a view to have an online presence, or with an objective to make your existing web site more user-friendly, faster, and easier to use and navigate.

Typically, it has small turnaround time ranging from
few weeks to months.

3

Experience

It has everything to do with how your website looks on screen and how the website works behind the scenes.

4

Talks About

Layout, branding, user interface, user experience, responsive design, search engine friendliness, content management system, back-end, HTML, etc.

websiteXpress PackagesVisit our webpage for more information
www.websitexpress.com/pricing/

Search Engine Optimization

1

The strategy

SEO is broad in scope and concept. Everything related to your website falls under your SEO strategy.

2

On going

SEO is an ongoing process employing number of search engine guidelines, going through different stages and set of controls to optimize your website for search engines and achieving desired rankings and traffic towards your website in the process

Typical SEO campaigns are of longer durations ranging
from a few months to even years.

3

Results

Purpose of an SEO campaign is to achieve specific goal or objective. This could vary from business to business and depending on the product or services but generally it focuses on achieving high search engine rankings, brand exposure, increased traffic volume, conversions, reduced bounce rate, and few others.

4

Talks About

Strategic planning, analytics, webmaster, ROI tracking, landing pages, keyword selection, relevance, unique quality content, page speed, page title, meta description, domain authority, page authority, on-page technical architecture, off-page optimization, backlink, social activity, etc.

websiteXpress PackagesVisit our webpage for more information
www.websitexpress.com/local-search-engine-optimisation-packages/